Snap has a financial problem just like other companies like Twitter had in the past or might still be having but as the body in which SnapChat is under, this financial problem will certainly affect SnapChat in some way.
They had to lease two dozen employees in preparation for a somewhat shaky 2018. This financial problem has been around for a while and Snapsent across an internal memo to all its Staffs about efficiency and scalability.
Currently, we don’t know how much they are making but the company’s earnings report for Q4 2017 are set to be released on February 6, and we’ll be sure to pass along whatever news comes out of it. Snap isn’t expected to have changed its trajectory in a single quarter so don’t expect a turnaround just yet.
They just need to look for a way to make more money.